Inside the United Arab Emirates business world

How do these three concepts relate to each other? First of all, we must understand that in order to make business across the world, communication must be effective. However, what is communication? Communication is defined by Lustig and Koester as “a symbolic, interpretive, transactional, contextual process in which people create shared meanings” (2010, p. 13). 

 

Nowadays as we live in a globalized world, you no longer have the choice about whether to live and communicate with people from other cultures or not. It is not about a choice anymore, it’s about a harnessing the skills for the intercultural communication competence.

 

In this handbook, we are going to provide you with pivotal information for those who are willing to enter to the UAE business world or are trying to negociate with UAE's companies.